Effective tips for Search engine optimization

Google SEO is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how Google algorithms and robots operate.Over the past year or so, Google has sent many  many updates online businesses and webmasters “running scared” with all of the updates:-

Tips which help with Google for work

1  Reach out to sites with similar keywords.If  you want to obtain links from high quality websites that are related to your target keywords. If you want to reach a high search engine ranking for example, your best links would come from other sites that also rank well for that search term. Reaching out to these sites through social media platforms like Twitter and Facebook has become a popular and highly effective method of obtaining external links.

 2   Use Content That Search Engine Spiders Can Read:-Content is king for search engine optimization for website, and it is what the search engines feed on. When designing a website, makes sure you take into account good structure for content (headings, paragraphs, and links).Sites with very little content tend to struggle in the search results and, in most cases, this can be avoided if there is proper planning in the design stages. For example, don’t use images for text unless you use a CSS background image text replacement technique.

3 Update Pages with Fresh Content:-If your website has a blog, you may want to consider making room for some excerpts of the latest posts to be placed on all of your web pages. Search engines love to see content of web pages changing from time to time as it indicates that the site is still alive and well.

4   Add Social Sharing Buttons: Social networking sites are best tool for internet marketing  Facebook “Like”, Google +1, and “Tweet This ” buttons are great to add to the header or footer of your website.    The amount of times your content is shared on social networks is an important factor in Google and Bing’s ranking algorithm.

5   Make Your Content Scanner Friendly: News flash, no one reads the entire page of content on your web page. Keep the amount of content on your page between 250 to 350 words, keep paragraphs to no more than 4 lines in height, and make use of bullet points for long lists. Your visitors and search engines appreciate web copy that is clear and concise.

6   Build a sitemap page.Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together. you can we check this line .

7  Track your progress with a web analytics program.There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. You can see this link to learn more Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.


Want to learn more about seo on page and seo off page click Below
SEO ON PAGE AND OFF PAGE

Certain Tips for SEO CHECKLIST

 1  Title tag- The most important aspect of on-page SEO, just take our word for it.It should be approx. nine words, plus or minus three. You want to make sure the most important information, including top keywords.

2   Keyword Density — 3 to 4 percent is excellent and doesn’t seem spammy, if you have a 500 word article, then 20% of those words should have variances of the search term you are targeting, if this seems excessive, or The amount of words you have on a Web page will vary by topic, keyword and intent. But, in general, less than 250 words is rarely recommended – especially if you’re trying to optimize for keywords. This the best tips for search engine optimization.

3  url structure- The page should be short and descriptive including your keyword .Don ‘t use that url which are not descriptive.

4 Head section and text-The search engines the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag. To ensure your Web pages’ Meta tags are in the right order: Title > Description > Keywords. Remember, the information you put in these tags is used to render the title and description in the search engine results pages

5  links url-Not only should you be using your keywords to describe pages within your site,  URLs that  you link to must have SEO URLs.This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist.

6  Inbound outbound links-Resources you link to must be SEO’d – If you are an internet marketing site and are linking to an email marketing company (email marketing software in this instance), you would use “Put your internet marketing in robot hands and use the best tool for internet marketers today . Internal linking is another aspects to get the spider for search engine search . It helps to increase the relevance of keyword and keywords raking of the given site .

More tips for google  Update you can see below 
Effective tips for Search engine optimization