Monday 16 July 2012

Twitter vs Face Book SEO


Nowadays we all love social media.social media Social media has a plethora of uses, from  branding data capture, market research to customer service and sales. And there are SEO benefits too. Get it right and social media can deliver traffic, sales, brand awareness and more. Get it wrong, however, and you could suffer at the hands of a cynical web-savvy crowd.social media has a great growth and its long tail .Twitter and Facebook they are the part of social media 
As a business owner you are smart enough to realize that you don’t have enough time in the day to be all things to all people. You stick to what you’re an expert in.  Social media engagement takes time, and let’s face it, we all don’t have a lot of time.

let us summarize some advantages of twitter and Facebook 

 face book  More than 400 million active users from all over the world are using it . It is a free website , easy to use and allows you directly meet  to people who are inserted in your business .



certain benefits :

BRANDING       Facebook is great for creating your bran and instilling it into people’s ideas about you. Creating a brand allows you to be more recognizable in the heavily occupied business world so it is important to be able to stand out.

DRIVE WEB TRAFFIC: By including a link to your website on your Facebook page you are encouraging fans, friends or interested parties to visit your website, therefore increasing your web traffic—remember the more people to your website the bette


 VIRAL MARKETING: Viral marketing is word of mouth on warp speed. Take advantage of this latest marketing tool and get your name out there fast and to lots of people. Create an excitement about your products or services that will result in people not being able to resist wanting to be your Facebook friend.

CUSTOMER FEEDBACK: Facebook is a comfortable and user friendly platform that people are happy to use which is why it is a great way to get customer feedback on elements of your business. Use your wall to ask questions and see what responses you get. It also gives you the opportunity to speak directly to customers and clients about any of their comments.

TARGETED ADVERTISING OPTION: Facebook also has an option for businesses who want to reach an exact audience and connect with real people. Facebook advertising is a newer element to Facebook and is a paid service which is quick and easy, targeted to your exact demographic and tracked so you can see the results.

 LET YOUR FRIENDS KNOW THEY’RE SPECIAL: Showing your friends that they’re special to you will benefit your business in a multitude of ways. You can do this with regular updates on new products and services; Special offers for your Facebook friends; Running competitions for your Facebook Friends; and creating a conversation where people feel comfortable to contribute. These will all let them know you are aware of them and appreciate their support.


TWITTER

 Twitter performed better in the general business to business marketing category due to its viral marketing benefits.
 Viral Marketing    It is a core business to business social media application for Internet exposure and expediency. The 140 character Twitter Re-Tweets (RT's) that include links to popular or relevant business content can increase branding, drive website traffic and multiply outside of the Twitter network. Including being streamed in Google 'Real Time' searches and featured on many third party resource platforms. The study also concluded that it's not even necessary to have a large group of followers to benefit from Twitter's viral marketing advantages.


Mind your retweetability

Make sure your tweet’s character limits allow for optimal “retweetability.” If you want a message to proliferate on Twitter, it’s ideal to keep it under 120 characters so your followers can easily add RT @YourHandle in front of the tweet. However, the exact number is different from everyone as it depends on the number of characters needed for someone to include the phrase “RT @yourname” in their re-tweet.


Spread the word

Now think about ways to build the link reputation of this newfound social web address. For example, you can integrate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also integrate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.


  Choose a good handle

Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge: doing all this while keeping your name short and succinct so it’s easily tweetable.


“SEOTwitterFacebook has demonstrated professionalism and knowledge.  Their work is exemplary.  We are very pleased, and love that it is month to month.  They prove their value every month"


Face Book and Twitter nowadays are going hand in hand both of them have some issue but face book is worth full  as twitter has certain issues like
*Make search return all results;
*Restore lost search functionality after the change of encoding all URLs as t.co links;
*Show search results more than a few days old
*Limit obvious spam (such as @ messages with only links to from accounts to people they don’t follow);
Thats why face book has more back links and  active users to access it




Internet Marketing California is working with both the social media and even other networking site . Its your turn to see where you want to place your website . If their could be competition bw two networking sites .
Its time Time to think for your  marketing website .





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