Search Engine Optimization Vs Search engine marketing

Search engine Optimization (SEO ) and  search engine marketing (SEM) both the things are same but different name . After been reading and learning so much on SEO and SEM I have seen changes among both of them. SEO is a process, Search Engine Marketing is meant to use tools. Let’s see how both of them.

Search Engine Optimization -  It is a process  of tailoring a web site ,It helps the site to crawl more on webpage. It is proven to be means of driving traffic to a website.

Search engine Marketing – It means marketing , and marketing means when you pay to search engine to rank your website before the ice-cream get melts in your hands , this allows you to target the specific keyword .

SEO VS SEM

Seo helps you to enjoy the resources and get benefits with quality .Seo target the traffic for not months but years, the purpose of Seo is to make your Web site more user-friendly for both search engines and visitors. Web page content and code is highly presentable and technically available on your niche keyword as possible. SEO specialists call upon a variety of tasks to modify linking structure and meta tags, link structure modification, backlink generation and high-quality optimized content. SEO tries to game the natural search results of search engines, so that they bring up your website on the first page of the natural search results. SEO campaigns require long-term dedication with lots of hard work and monitoring, as search engine rank can improve over long periods of time. Website owners and online marketing agents who practice ethical SEO tactics will greatly give benefit in long run , with customer cost only.

SEM provides us with instant results, as opposed to SEO; which may take several weeks if not months. A SEM campaign works under a pay-per-click system, where you have to  pay to  the search engine company on a per-click basis. SEM, you can create and post a pay-per-click (PPC) ad in minutes.  It gave the benefit of niche to your website .SEM would give you the benefits you need to get started, its more user friendly. SEM push the search engine spider towards the domain then its drives a lot of traffic to the site and finally opens the doors to present the site. They are different methods like Paid inclusion, pay-per-clicks ads, traditional print, directory submission, reputation management.

After looking at all the aspects of Seo vs SEM and I see that both like ice-cream in cone , they both give benefit to the website But the reason I like Seo is that it gives you quality whether it takes time ,ones it take a traffic towards itself to search engine. Working with SEO it becomes quite competitive to achieve high ranks in the search engine list, but these higher rank brings the site on top for long time .

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